Stop & Shop Kicks-Off Help Cure Childhood Cancer Campaign
September marks National Pediatric Cancer Awareness Month, which means it’s also the start of Stop & Shop’s annual Help Cure Childhood Cancer campaign to support pediatric cancer research and care at Dana-Farber Cancer Institute and Memorial Sloan Kettering Cancer Center (MSK). This year’s campaign will run at all Stop & Shop stores from now until September 30. Last year, thanks to its generous customers and associates, Stop & Shop raised $2.5M for the two hospitals.
Help Cure Childhood Cancer is Stop & Shop’s largest charitable campaign thanks to its generous customers across the Northeast who donate at checkout. This year, shoppers will be able to round-up their purchases to the nearest dollar at both self-checkout and mainline registers, with 100% of the change going to the hospitals. In New York, New Jersey and Fairfield and New Haven counties in Connecticut, proceeds will support MSK Kids, the pediatric program at Memorial Sloan Kettering Cancer Center. Stores north of New Haven in Connecticut, plus all Massachusetts and Rhode Island stores will raise funds for Dana-Farber.
Additionally, customers will find reusable bags with artwork created by patients from both hospitals. The reusable bags will retail for $0.99 with $0.25 from the sale going to the respective pediatric cancer center. Furthermore, those shopping at StopandShop.com for Pickup or Home Delivery can also make a difference by donating $1, $3 and $5 when they checkout.
“Help Cure Childhood Cancer provides Stop & Shop’s caring customers and dedicated associates an opportunity to make a difference in the lives of children and young adults who have been affected by cancer,” said Stop & Shop President, Gordon Reid. “Their generosity is only matched by their impact.”
One of the most recognizable aspects of the campaign is the in-store signage that highlights patient ambassadors - local children aged 5-15 who are being or have been treated at Memorial Sloan Kettering and Dana-Farber and have benefited from donations from companies like Stop & Shop.
MSK Kids is dedicated to all children, young adults, and families facing childhood cancer. With specialized expertise and care focused on the individual child, more families turn to MSK Kids for cancer care than any other hospital in the United States. And as pioneers in research, MSK’s physicians and scientists are working to develop and deliver more effective strategies to prevent, treat and cure childhood cancer.
“We are honored to be continuing our longstanding partnership with Stop & Shop this year,” says Dr. Andrew Kung, Chair of the Department of Pediatrics, Memorial Sloan Kettering. “For nearly two decades, the company and its dedicated associates and customers have shown an unwavering commitment to supporting research and care at MSK Kids. This dedication to philanthropy, particularly during these challenging times due to the COVID-19 crisis, allows our team to develop and provide the best treatment options to kids today, while making discoveries that will bring new hope to more families tomorrow.
Dana-Farber/Boston Children’s Cancer and Blood Disorders Center, is an integrated pediatric hematology and oncology program through Dana-Farber Cancer Institute and Boston Children’s Hospital, providing — in one specialized program — world class pediatric cancer and blood disease care at the #1 children’s hospital. Dana-Farber/Boston Children’s offers an unrivaled breadth of treatment options for children and young adults with cancer and blood disorders, from standard protocols and advanced therapies to clinical trials.
“Thanks to generous support from Stop & Shop, the doctors, nurses and scientists at Dana-Farber Cancer Institute are performing groundbreaking work that is discovering and developing new approaches to treat childhood cancer,” said Dr. Scott Armstrong, Chairman, Department of Pediatric Oncology Dana-Farber Cancer Institute. “These new approaches promise to be effective against some of our most difficult to treat cancers. The support from Stop & Shop is always critical but even more so this year as the pandemic has influenced everything we do. This critical support will allow us to continue to push forward unabated to provide children with the most effective and least toxic treatments so that one day we can cure all children with cancer.”